Cost of Living in Wilmington NC: A Line-by-Line Breakdown

Housing is the line that decides your cost of living in Wilmington. Property taxes and insurance are where newcomers get surprised.
Why Wilmington, NC Feels Like a Vacation All Year
The short answer

Housing is the line that decides your cost of living here, and it is the only one that has moved much. Median sale prices in the three months ending September 2026 ran from $394,000 in Brunswick County to $499,000 in Pender, and at a 7.32% thirty-year rate the principal and interest alone on a median home with 20% down is $2,165 to $2,742 a month. Nearly every other line, from the 3.99% state income tax to a power bill below the national average, costs the same or less than it does in most of the country, with two exceptions we will be blunt about: property insurance, and the tax bill on a recently reappraised home.

The one number that decides the rest

Most cost-of-living calculators give you a single index number and call it an answer. That number is close to useless here, because it averages a region where an inland three-bedroom house and an oceanfront one are not in the same price universe, and where the tax bill on two identical homes can differ by nearly half depending on which side of a city line they sit. So we are going to do it the other way around, line by line, with a source and a date on every figure.

Here is the summary before the detail. Housing, property insurance and property taxes are where your money goes and where the real variation lives. Income tax, sales tax, groceries and utilities all sit at or below the national average, and the gap between them here and anywhere else is worth a few hundred dollars a month at most. If you are moving from a high-cost metro you will save real money, but not on the line you probably expect.

Housing: what it costs to own, and to rent

This is the whole ballgame. Our three counties are genuinely different markets, and the cheapest county by median price is not the cheapest place to own once you add taxes and insurance.

Median sale price and pace, three months ending September 2026

  • New Hanover County: $464,000 median, down 1.3% year over year, 61 days on market Tidal Realty Partners county market updates, September 2026 data
  • Brunswick County: $394,000 median, up 3.7% year over year, 93 days on market Tidal Realty Partners county market updates, September 2026 data
  • Pender County: $499,000 median, up 16.1% year over year on about 109 sales a month, 83 days on market Tidal Realty Partners county market updates, September 2026 data
  • 30-year fixed mortgage: 7.32%. 15-year: 6.68% Freddie Mac Primary Mortgage Market Survey, week ending October 22, 2026

Read the Pender number carefully. The county closes roughly a hundred homes a month, so a three-month median swings on which houses happened to sell. Our Pender County market update explains why the county’s median list price is a better guide than that 16.1%. The same caution applies in reverse to Brunswick: the county median is held down by inland communities, and Southport or Oak Island will not feel like a $394,000 market.

At 7.32% with 20% down, principal and interest on the median home works out to about $2,550 a month in New Hanover, $2,165 in Brunswick and $2,742 in Pender. Our monthly mortgage update keeps that payment math current. Those are our calculations from the Freddie Mac rate above, and they are principal and interest only. Taxes and insurance come next, and in this market they are not a rounding error.

What renting costs

If you are renting first, the Wilmington area is more expensive than North Carolina generally. Fair market rent for a two-bedroom in the Wilmington area is $1,659 a month against $1,410 for the state, about 18% higher, and the hourly wage needed to afford that two-bedroom is $31.90 against $27.11 statewide National Low Income Housing Coalition, Out of Reach 2026. Renting for a year while you learn the neighborhoods is a reasonable plan, and we tell buyers that often. Just do not assume it is cheap.

Property taxes: the rate is not the bill

This is where newcomers get the arithmetic wrong, and where we spend more time with out-of-state buyers than on any other line. North Carolina property tax is simple in form. Your bill is the combined rate, expressed in cents per $100 of assessed value, times your assessed value. The county charges a rate. If you are inside a town or city, that town charges another. If you are outside any town in New Hanover County, you pay a fire service district rate instead.

2026 rates, cents per $100 of assessed value

  • New Hanover County: 30.20 plus 0.40 debt service, so 30.60 total. Fire service district, unincorporated only: 7.25 New Hanover County Tax Department historic tax rates, 2026
  • City of Wilmington: 33.15, plus 5.00 inside the downtown Municipal Service District New Hanover County Tax Department historic tax rates, 2026
  • Wrightsville Beach 5.31, Carolina Beach 17.12, Kure Beach 19.50 New Hanover County Tax Department historic tax rates, 2026
  • Brunswick County: 34.20. Leland 25.00, Oak Island 20.00, Southport 31.00, St. James 5.00, Holden Beach 14.00, Sunset Beach 16.00, Ocean Isle Beach 13.00, Calabash 9.80 Brunswick County Tax Office rate table, 2026 column
  • Pender County: 73.75, unchanged for three fiscal years Pender County FY 2026-2027 Budget in Brief, adopted June 24, 2026

Now the part that matters. You cannot compare those rates across county lines, because the three counties last reappraised in different years. New Hanover’s values were reset effective January 1, 2025, with the next reappraisal scheduled for 2029. Brunswick’s date to 2023, next in 2027. Pender’s still date to 2019, with 2027 next North Carolina Department of Revenue, 2026-2027 county property tax rates and reappraisal schedules, July 2026.

Pender’s 73.75 cent rate therefore does not mean Pender is twice as expensive as New Hanover. It means Pender is charging a higher rate against values set seven years ago. The county had a reappraisal ready to take effect for 2026 and Senate Bill 889 delayed the use of those January 1, 2026 values by a year, which is why the rate held flat Pender County FY 2026-2027 Budget in Brief, June 2026. If you buy in Hampstead today, do not multiply 73.75 cents by what you paid. Pull the actual assessed value from the county record, and understand that when the new values land your rate will almost certainly drop while your bill may still rise.

New Hanover buyers have the opposite problem. Values there are recent, so the assessed value is much closer to what you are paying, and the combined rate is what it looks like. Our New Hanover County market update tracks prices there monthly.

Where the home is Combined 2026 rate per $100 Annual tax on the county median
City of Wilmington 63.75 cents $2,958 on $464,000
Unincorporated New Hanover, with fire district 37.85 cents $1,756 on $464,000
Wrightsville Beach 35.91 cents $1,666 on $464,000
Carolina Beach 47.72 cents $2,214 on $464,000
Leland 59.20 cents $2,332 on $394,000
Unincorporated Brunswick 34.20 cents $1,347 on $394,000
Southport 65.20 cents $2,569 on $394,000
St. James 39.20 cents $1,544 on $394,000

Rates: New Hanover County Tax Department and Brunswick County Tax Office, 2026. Annual tax is our calculation on the relevant county median sale price for the three months ending September 2026, which is a stand-in for assessed value and will differ from your actual bill. Pender is left out on purpose because its assessed values date to 2019.

Two details worth knowing. A home inside the City of Wilmington pays roughly $1,200 a year more than the same home just outside the city limits, which is a real consideration in places like Ogden and Murrayville. And if you are 65 or older or permanently disabled, North Carolina offers the Elderly or Disabled Exclusion, which takes the greater of $25,000 or 50% of your appraised value off the tax rolls if your prior-year income was $38,800 or less, plus a Circuit Breaker deferment capping taxes at 4% of income up to that limit and 5% up to $58,200. Disabled veterans can exclude up to $45,000 with no income test. Applications are due June 1 NCDOR Form AV-9, tax year 2026.

If your assessed value looks wrong, it sometimes is. We wrote a short piece on how to appeal a New Hanover County tax value.

Insurance: the line that has moved most

If one line is going to surprise you, it is this one, and it is the main reason we tell every buyer to get a real insurance quote during due diligence rather than after closing.

In January 2025 the North Carolina Insurance Commissioner settled with the North Carolina Rate Bureau, which had asked for a 42.2% statewide average increase with proposed increases as high as 99.4% in some coastal areas. The settlement allowed a 7.5% statewide average increase on June 1, 2025 and another 7.5% on June 1, 2026. The beach territories in Brunswick, Carteret, New Hanover, Onslow and Pender counties took 16% in 2025 and 15.9% in 2026, about 31.9% over the two years. The Rate Bureau cannot file for another increase before June 1, 2027 North Carolina Department of Insurance homeowners rate settlement, January 17, 2025.

That is base rates, not your renewal notice, and the difference matters. Your actual premium depends on your roof, your construction, your distance to water and your deductible structure, and a wind and hail deductible on the coast is often a percentage of the dwelling value rather than a flat dollar amount. We laid out how that works in our guide to coastal NC homeowners insurance, wind, hail and hurricane deductibles.

Flood is separate, always. It is not in your homeowners policy, it is priced on the individual property under FEMA’s current methodology, and whether you are required to carry it depends on your flood zone and your lender. Premiums vary enormously by elevation and zone within a single neighborhood, and the only number that counts is a quote on the specific address. Our Wilmington NC flood zones and flood insurance guide walks through how to read the maps before you make an offer.

Then there is the HOA line, which is not insurance but behaves like it in a budget: fixed, annual and easy to underestimate. Dues in this region run from a nominal annual fee in an older subdivision to five figures in a club community with golf and marina amenities. Landfall is the clearest local example, and Brunswick Forest and Leland’s newer communities each have their own structure. Ask for the current budget and the reserve study, not just the monthly figure.

Income tax, sales tax, and the taxes you notice

This is where the Wilmington area quietly wins, and where most of the savings land if you are coming from the Northeast or the West Coast.

State and local tax rates

  • North Carolina individual income tax: a flat 3.99% for taxable years after 2025, down from 4.25% in 2025 NC Department of Revenue tax rate schedules, read October 2026
  • Combined sales tax: 7.00% in New Hanover County, 6.75% in Brunswick and Pender. The state rate is 4.75% NC Department of Revenue, current sales and use tax rates, effective July 1, 2026
  • Groceries: qualifying food is taxed at a 2.00% local rate only. The state rate does not apply NC Department of Revenue, food and non-qualifying food
  • There is no city or county income tax anywhere in North Carolina

A flat 3.99% is the whole state income tax story, which is a genuine change if you are used to a graduated schedule with a dozen brackets and a separate local levy on top. On $100,000 of taxable income, the rate cut from 4.25% to 3.99% alone is worth $260 a year.

The grocery rule is small per trip and adds up. On $1,000 a month of groceries, a 2% rate instead of a full 7% is about $600 a year. The flip side is that North Carolina taxes prepared food at the full combined rate, so a household that eats out often gets less of that benefit.

One more line that affects retirees specifically: North Carolina does not tax Social Security benefits. It does tax most other retirement income at the same flat 3.99%. If you are weighing a move here against Florida or Tennessee, the honest comparison is that North Carolina’s income tax is low but not zero, and our property insurance is lower than coastal Florida’s. We cover that trade in detail in our moving to Wilmington resources.

Power, water, sewer and trash

Utilities here are unremarkable, which is the point. The one thing to understand is that they vary by where you are, not by how much you use.

Utility costs and recent changes

  • North Carolina residential electricity: 15.16 cents per kWh against a U.S. average of 18.31 cents U.S. Energy Information Administration, Electric Power Monthly Table 5.6.A, July 2026
  • Cape Fear Public Utility Authority: rates rose 6.65% on July 1, 2026, about $5.31 a month on the average residential combined water and sewer bill CFPUA board action on the FY2027 budget, May 2026
  • CFPUA also removed the 15,000-gallon cap on residential sewer volume charges as of July 1, 2026, so heavy irrigation users pay more than the 6.65% average suggests CFPUA, May 2026
  • Pender County Utilities: a 13.2% water rate increase is planned in the adopted FY 2026-2027 budget Pender County FY 2026-2027 Budget in Brief, June 2026

Power is below the national average, and summer is the peak here rather than winter. A heat pump in a reasonably new house is cheap to run in January and expensive to run in July and August. Duke Energy Progress has a rate case pending before the North Carolina Utilities Commission that would raise residential rates further Duke Energy Progress rate case before the NC Utilities Commission, 2026, so treat today’s rate as a floor rather than a ceiling.

Water and sewer is where geography shows up. Inside the CFPUA service area you are on public water and sewer and you pay CFPUA rates. Much of Pender and Brunswick County, and parts of unincorporated New Hanover, run on private wells, septic systems, or a county system with its own rate schedule. A septic system has no monthly bill, which looks like a win until you price a replacement drainfield or discover the system was sized for a two-bedroom house and you want a fourth bedroom. Inland Pender around Burgaw is largely well and septic, and that is a due diligence item, not a budget line.

Trash and recycling is billed by the municipality or by a private hauler depending on your address, and it is a small number either way. Ask us for the specific address rather than assuming.

Cars: moving them here and keeping them

This region is a two-car region for most households. Wave Transit runs fixed routes in Wilmington and is genuinely useful for some commutes, but almost nobody we work with plans around it.

The cost people do not budget for is the one-time cost of bringing their cars with them. North Carolina charges a highway use tax of 3% of the vehicle’s retail or market value when a title is issued, and the only caps written into the statute apply to commercial Class A and Class B trucks and to recreational vehicles N.C. General Statutes 105-187.3, read October 2026. Two cars worth $40,000 and $25,000 therefore cost about $1,950 to title here. That is a real check to write in your first two months, and we would rather you hear it from us now.

After that, North Carolina collects vehicle property tax through the DMV at the same rate your county charges on real estate, billed together with your registration renewal. Deadlines for new residents: you need a North Carolina license within 60 days of establishing permanent residence if you plan to drive, and you need to title and register when you take gainful employment here or when your prior state’s reciprocity period runs out, usually 30 days, whichever comes first NCDMV new residents page, read October 2026.

Commute distances drive fuel costs more than anything else, and this is where cheaper housing stops being cheaper. Leland to downtown Wilmington is a short hop across the bridge. Hampstead to a job near Mayfaire is a different proposition, and we wrote about whether Hampstead is worth it for the drive into Wilmington. Inland Brunswick and inland Pender are the most affordable land in the region and the longest drives. Run your actual commute at your actual departure time before you decide that twenty minutes further out is a bargain.

What people here actually earn

We include this because it is the most honest way to say what this area costs. A cost-of-living index compares your grocery bill to someone else’s. Comparing local wages to local housing tells you whether a place is affordable to the people who live in it.

Median household income, 2024

  • New Hanover County: $77,098 U.S. Census Bureau Small Area Income and Poverty Estimates, 2024, via FRED
  • Brunswick County: $81,361 U.S. Census Bureau Small Area Income and Poverty Estimates, 2024, via FRED
  • Pender County: $79,480 U.S. Census Bureau Small Area Income and Poverty Estimates, 2024, via FRED

Set that against the payment math. Principal and interest on New Hanover’s median home at today’s rate is about $2,550 a month, which by our calculation is roughly 40% of the median household’s gross monthly income before you add taxes, insurance or a single utility bill. In Brunswick the same calculation lands near 32%, which is the clearest single reason buyers keep crossing the bridge to Leland.

That gap is also why the local job market question matters so much. The region’s largest employers cluster in healthcare, education, nuclear energy, pharmaceutical services and fintech, which is a reasonable base, but wages in the service and hospitality economy that supports a beach region do not support the median home price. If you are bringing a remote salary from a higher-cost metro, you will feel comfortable here. If you are planning to find local work at a local wage, build your budget before you fall in love with a house.

Three monthly budgets, built line by line

Here is everything above, assembled. These are housing-cost budgets, not full household budgets, and every figure is either sourced above or our own calculation from those sources. Insurance is the one line we have left blank on purpose, because publishing an average premium would be the least useful number in the guide.

Line Wilmington city, $464,000 Leland, $394,000 Unincorporated Brunswick, $394,000
Principal and interest, 20% down, 7.32% $2,550 $2,165 $2,165
Property tax $246 $194 $112
Homeowners insurance quote required quote required quote required
Flood insurance zone dependent zone dependent zone dependent
Water and sewer CFPUA rates Brunswick County rates often well and septic
HOA $0 to several hundred $0 to several hundred $0 to several hundred
Housing subtotal before insurance $2,796 $2,359 $2,277

Our calculations. Rate from Freddie Mac PMMS, week ending October 22, 2026. Medians from our county market updates, three months ending September 2026. Tax rates from the New Hanover County Tax Department and Brunswick County Tax Office, 2026.

What that table shows is the thing worth taking away. The spread between the most and least expensive of those three scenarios is about $520 a month, and almost all of it is the price of the house and which taxing jurisdiction it sits in. Nothing else on the list comes close to moving your budget that much, except insurance, which is the one line nobody can quote you from a spreadsheet.

If you want to see what a given budget actually buys in each area, our guide to the best neighborhoods in Wilmington for every kind of buyer goes area by area, and the neighborhood guides index covers each community individually. If you are weighing a builder against a resale, the incentive math changes the payment more than the price does right now, and our new construction versus resale comparison and the new construction guide cover it. You can also check current values with our home value estimate or browse active listings.

Where this gets complicated

Three honest caveats. First, insurance is the line most likely to break your budget and the one we cannot quote you in an article, because two houses on the same street can price very differently on roof age and elevation alone, and the coastal beach territories absorbed about 31.9% in base rate increases across 2025 and 2026. Second, the property tax comparisons above have a shelf life: Brunswick and Pender both reappraise in 2027, and Pender’s values have not moved since 2019, so anyone buying in Hampstead or Surf City should expect their assessed value to jump and their rate to fall, with no guarantee the bill stays flat. Third, the cheap-county logic has a limit. Brunswick’s median is $70,000 below New Hanover’s and its homes take 93 days to sell against 61, which is great if you are buying and a problem if you need to sell in two years. If there is any chance this is a short hold, the slower market is a cost too, and it does not appear on any calculator.

Related questions people also ask

Is Wilmington NC cheaper than Raleigh or Charlotte?

On housing the three are closer than most people expect, and Wilmington carries two costs the inland cities do not: coastal property insurance and, for many addresses, flood insurance. Wilmington’s advantage is that the flat 3.99% state income tax and the 2% rate on groceries published by the North Carolina Department of Revenue apply statewide, so those lines are identical wherever you land in the state. The honest answer is that you move to the coast for the coast, not to save money against the Triangle or Charlotte.

How much are property taxes on a $500,000 house in Wilmington?

Inside the City of Wilmington the combined 2026 rate is 63.75 cents per $100 of assessed value, which works out to about $3,188 a year on a $500,000 assessed value, according to the New Hanover County Tax Department’s 2026 rate schedule. Just outside the city limits in unincorporated New Hanover County the combined rate including the fire service district is 37.85 cents, or about $1,893 on the same value. Your bill uses the county’s assessed value, not your purchase price, and New Hanover last reappraised effective January 1, 2025.

Why is my Pender County tax rate so much higher than New Hanover’s?

Because the two counties are taxing values set in different years. Pender’s rate is 73.75 cents per $100 and its assessed values date to a 2019 reappraisal, while New Hanover charges 30.60 cents against values reset effective January 1, 2025, according to the North Carolina Department of Revenue’s 2026-2027 reappraisal schedule. A higher rate on an older, lower value is not the same as a higher bill. Pender’s next reappraisal is scheduled for 2027 after Senate Bill 889 delayed the use of its January 1, 2026 values by one year.

Do I have to pay tax to bring my car to North Carolina?

Yes. Under N.C. General Statutes 105-187.3, North Carolina charges a highway use tax of 3% of the vehicle’s retail or market value when the title is issued, and the caps written into that statute apply only to commercial Class A and Class B trucks and to recreational vehicles. After that you pay annual vehicle property tax at your county’s rate, collected by the DMV along with your registration renewal. The NCDMV gives new residents who plan to drive 60 days from establishing permanent residence to get a North Carolina license.

Does North Carolina tax Social Security or retirement income?

North Carolina does not tax Social Security benefits. Most other retirement income is taxed at the same flat 3.99% rate that applies to wages for taxable years after 2025, according to the North Carolina Department of Revenue. Homeowners who are 65 or older may also qualify for the Elderly or Disabled Exclusion or the Circuit Breaker deferment on their property taxes if their prior-year income falls under the state limit, which is $38,800 for the 2026 tax year.

Your next step

Pick one address you are seriously considering and price it all the way out: the actual assessed value from the county record, the combined rate for that exact jurisdiction, a real insurance quote, and a flood determination. That exercise takes about a week and it is the only way to know what a house here costs you. We do it with our buyers before they write an offer rather than after, and we are glad to run it with you on a property you have already found. Bring us the address and we will put the numbers next to it.

Schedule a consultation

Matthew Kane, Tidal Realty Partners, Wilmington, NC. NC Broker #297432, Real Broker LLC (NC Firm #C34379). (910) 372-6720, info@tidalrealtypartners.com.

Sources: Tidal Realty Partners New Hanover, Brunswick and Pender county market updates, three months ending September 2026. Freddie Mac Primary Mortgage Market Survey, week ending October 22, 2026. New Hanover County Tax Department historic tax rates, 2026. Brunswick County Tax Office rate table, 2026 column. Pender County FY 2026-2027 Budget in Brief, adopted June 24, 2026. North Carolina Department of Revenue, 2026-2027 county property tax rates and reappraisal schedules, July 2026. NC Department of Revenue individual income tax rate schedules and current sales and use tax rates, effective July 1, 2026, read October 2026. NC Department of Revenue, food and non-qualifying food, read October 2026. NCDOR Form AV-9, tax year 2026. North Carolina Department of Insurance homeowners rate settlement, January 17, 2025. National Low Income Housing Coalition, Out of Reach 2026. U.S. Energy Information Administration, Electric Power Monthly Table 5.6.A, July 2026. Cape Fear Public Utility Authority FY2027 budget and rate action, May 2026. U.S. Census Bureau Small Area Income and Poverty Estimates, 2024, via FRED. N.C. General Statutes 105-187.3, read October 2026. NCDMV new residents page, read October 2026.

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